Branding Questionnaire
Grant Mucha, our CEO & Founder, was asked to answer a few questions during our branding phase. Here are his unfiltered responses:
What’s Your Business’s Description (Tagline)?
Thrive with Crave Hosting. We’ve nailed blazing-fast WordPress hosting and proactive support, and we’re here to fuel your growth.
Who’s Your Target Audience?
Real owners who crave performance and a solid foundation to grow. They want to save 1-3 years of their lives and build a legit business. I believe even a newbie with a fresh domain and no traffic can swing our $20/mo plan without blinking.
What’s Your Business Vision?
We want our success tied to our clients’ growth, not some Inc. 5000 ranking or onboarding stats. My holistic audits show 99% of my consulting comes from word of mouth, proving quality drives us forward.
What Problems Are You Solving?
Get what you need, not what they’re pushing. Investor-led hosting companies prioritize themselves—obsessed with sales and marketing, they have no heart for truly helping customers.
Example: They sell you a $35/mo plan hyped for 250k page views, then charge extra for upgrades and add-ons that should’ve been included. Three years later, you’re still stuck at 100k page views. Welcome to marketing—they’re obsessed with monthly active users (MAU) to impress investors and chase their Inc. 5000 ranking; they couldn’t care less about helping your business grow.
Why Is This Important to You?
Honestly, I’m fed up with hosting companies not putting people first—everything they’re doing today is fake, a sham to sell as many plans as possible.
It’s about relentless craftsmanship and building something extraordinary that stays true to its heart. The world needs people who care deeply about quality and genuinely want to lift others up.
What’s Your Mission?
Give owners—big or small—a real foundation for long-term growth. Quality hosting and infrastructure are some of the quickest, least expensive, and nearly instantaneous ways to level up an online business.
What Are Your Business’s Core Values?
- Exceptional performance tailored to your needs
- Proactive client focus, not just reacting
- Uncompromising reliability and security
- Integrity, transparency, and accountability—no gimmicks
How Do You Want Clients to Feel Working With You?
The word I hear most is: ‘I feel optimistic, jazzed up, and more serious.’ That’s exactly what I want—owners excited and ready to roll. Our post-migration reports cover performance, security, and all the details that matter!
What’s Your Value Proposition?
Too many to list—I genuinely think we’re building something revolutionary. A few standouts:
- Proactive, not just responsive (we don’t wait for you to ask)
- Get what you need, not what they push (no $120/mo for a weak VPS fueling greed)
- Unmatched performance vs. average stuff buried in marketing hype
